Building one of Europe's leading high-performance environments for swimming.

What is Growth Objective?

High-Performance Swim Team
Growth Objective is a professional training team for high-level swimmers, based in Gothenburg, Sweden.

Independent Training Environment
We are not a swimming club. Athletes train with Growth Objective while continuing to represent their own clubs in competition.

Sprint Focus
Our training is primarily built for swimmers focusing on 50 and 100 metre events across all strokes, even though the methodology is applicable within every event, this is where we initially focus.

Individual Performance Programmes
Each athlete follows an individual programme based on their profile, events, goals and development needs.

Training & Athlete Support
Growth Objective combines a specialised training methodology with support around the athlete to create better conditions for long-term performance.

International Environment
Growth Objective is open to both Swedish and international swimmers, bringing athletes together in one high-performance training environment.

philosophy

Every athlete is different, and every performance plan should reflect that. While swimmers with similar strengths and goals may follow a similar structure, no two programmes are exactly the same.

Rather than asking athletes to adapt to one training model, we adapt the training to the athlete. By understanding each swimmer's strengths, goals and circumstances, we create a programme designed for long-term development.

We believe progress comes from doing the right things consistently over time. Every session has a purpose, and the training evolves as the athlete develops.

methodology

Individual Profiling
We build an individual profile for each athlete based on their goals, strengths, weaknesses and circumstances outside swimming. This becomes the foundation for how we structure their training.

Event-Specific Training
We analyse what matters most for performance in each swimmer's events. By understanding the specific demands, we can identify what each athlete needs to develop and build the training around it.

Technical Development
Technique is key. We continuously analyse and develop each swimmer's technique, focusing on individual adaptations that help them move faster and more efficiently through the water.

Strength Development
Strength training is adapted to each athlete and designed around the specific demands of their swimming.

Data-Driven Approach
We identify the KPIs that matter most for each athlete and track them over time. The goal isn't more data, but relevant data, information we can use to guide development.

Continuous Evaluation
Training is regularly evaluated and adjusted as the athlete develops.

WHAT WE EXPECT FROM OUR ATHLETES

Take Ownership
Take responsibility for your own development and follow your individual performance plan with consistency, curiosity and a willingness to learn.

Contribute to the Team
Help create a positive and professional environment where athletes challenge, support and learn from each other.

Be a Role Model
Continue to represent and contribute to your home club by sharing knowledge, inspiring younger swimmers and giving back to your club community.

Represent Growth Objective
Contribute to Growth Objective through content, events and partner activities, and represent the team in a positive and professional way.

Build Your Own Brand
Take an active role in building your personal brand and creating opportunities that can support your career both during and beyond swimming.

ATHLETE SUPPORT

Career & Education
We encourage athletes to plan for education, work and life alongside their sporting careers.

Financial Opportunities
We explore opportunities together with our partners and network that can improve the financial conditions for our athletes.

Everyday Life
We look for ways to make everyday life around training easier and more sustainable.

Health & Wellbeing
We value access to the right knowledge and support to promote health, recovery and long-term performance.

Personal Brand & Sponsorships
We encourage athletes to build their personal brand and explore opportunities for individual partnerships and sponsorships.

HOW TO JOIN

Growth Objective has a limited number of training spots, making the recruitment process selective.

While performance matters, we value ambition, commitment and a willingness to learn even more. We look for athletes who are open to new ideas, committed to long-term development, and motivated to contribute to both the team and the swimming community.

Because we build an individualised performance environment, we also place great importance on finding the right fit for both the athlete and the team.

If you're interested in joining Growth Objective, or simply want to learn more, we'd love to hear from you. Send us a message on Instagram or email us at info@growthobjective.se, and we'll take it from there.

WHO CAN JOIN?

Swimmers who mainly wants to focus on 50 to 100m of any stroke.

Swimmers who have graduated from high school.

International swimmers are welcome to apply.

Paralympic swimmers are welcome to apply.