Elite sprint swimming, built around the individual.
An independent training team for swimmers racing the 50 and 100 m. You train with us. You keep racing for your home club.
Not a club. A performance environment.
Athletes train with Growth Objective and keep racing for their own clubs. We add what the club system rarely can: a sprint-focused team where the training is adjusted to each athlete’s events, profile and long-term plan.
- 01
Independent
Train here, race for your club. We work alongside clubs, not in competition with them.
- 02
Individually adjusted
One team framework, adjusted for every athlete: age, goals, stroke, events and physiology.
- 03
Sprint-specific
Built for the 50 and 100 m across all four strokes.
Every session traces back to the race.
- 01
Profile
We identify strengths, weaknesses, physiology, psychology and life outside the pool to shape the training.
- 02
Race demands
What decides each athlete’s event: start, breakout, speed, turns and finish.
- 03
Plan
A season built backwards from the target competitions.
- 04
Train
Technique, strength and the physiological demands of each athlete’s events.
- 05
Measure & analyse
The few metrics that matter, tracked and reviewed.
Fourteen sprinters. One team.

“The ambition is simple: to build the environment I wish I’d had throughout my own career.”
Isak Eliasson swam for Sweden at the Paris 2024 Olympics after years of building his own sprint programme: coaching himself, training without a team and funding it alone. It worked, but it wasn’t sustainable. Growth Objective is the environment that didn’t exist.
Isak Eliasson · Founder & Head Coach Read the full story →Backed by partners who want to contribute to the development of the sport.
Three ways to train with Growth Objective.

Join the team.
A limited number of places for swimmers focused on the 50 and 100 m. Swedish, international and Paralympic swimmers are welcome to apply.
How to join →
Train with us for a period.
Come to Gothenburg for a training block with the team, for days or weeks.
Plan a visit →Get coached remotely.
A personal programme, coached by Isak Eliasson, wherever you train. In the water and on land.
Get started →









